Outsourced design, personalization, warehousing, video cards & shipping for birthdays that appeal to fans in an inherently personal way while creating a new asset for sponsorship engagement. 

integrates into mascot platform for premium, local delivery experience 📲

birthdays as a service (BaaS) 🥳


fans have a birthday to celebrate making a relevant & an inherently personal campaign


individuals surveyed report “feeling special” when others put thought into their birthdays


days a year of relevant fan engagement since birthdays don't have an off-season

the facts

Leveraging current trends

tactile, experiential, & personalized 

More than a birthday email greeting, this birthday kit was designed to co-brand with a sponsor. 

Inside you will find customized celebration items, a sweet treat, & gift. 


people talk birthdays 

amplified across social media 

45 M

HBD Posts on Facebook each Day


average Instagram followers 

no added hours for your team

reliably outsourced

Packed by hand with care & quality control 

Tracking Shared with Fan Services team so know when gift arrives & can followup with their accounts 

why it works

Q2 website update graphics (1).png

Measures of success 

we are here to help our partners track campaign KPIs for themselves & their sponsors

  • Detailed reporting 

  • Ship alerts for Fan Service Reps

  • Customer Surveys & Feedback 

  • Cost Per Impression (CPI) Calculator 

Boxxed Twitter Q2 (9).png